Affinitiv and Gubagoo Partner to Integrate Trade-In Valet Express into Digital Retailing Solution

A great customer experience is everything.

Creating brand loyalty in today's computerized world requires excellence and speed at every step of the automotive customer lifecycle, from first contact to repurchasing. If your dealership can't keep pace, we can guide you through a digital transformation to streamline your operations.

We provide a comprehensive and tailored solutions suite that converts manual tasks and face-to-face interactions to the digital applications you need to create a fantastic customer journey.

Get Started Today

Combining accurate vehicle appraisals with omni-channel messaging and digital retailing platforms creates end-to-end purchasing solution for auto dealerships

Chicago, IL | January 26, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announced that they have partnered with Gubagoo. Gubagoo, the leading provider of conversational commerce solutions for automotive dealerships and OEMs, will integrate Affinitiv’s Trade-In Valet Express product offering into its digital retailing platform. The premium version of Trade-In Valet is the only online trade-in engagement solution to feature a live appraisal desk and a true, market-based buy-back guarantee, the Gubagoo integration of Trade-In Valet Express now allows consumers to get an instant, accurate trade-in offer online during the car-buying process. The new integration will provide Dealers with a unique combination of instant and guaranteed appraisals.

“Digital retailing is about creating a seamless, negotiation-free, and transparent car-buying experience for the consumer,” said Mike Dodd, GM of Trade-In Valet. “Integrating offers from our appraisal teams into the incredible process Gubagoo has built and perfected truly completes the DR experience end to end.”

“The ability to get an accurate trade value is another step towards consumers fully embracing the online car-buying process,” said Brad Title, CEO of Gubagoo. “By putting Trade-In Valet Express in the hands of both dealers and consumers, the new integration creates a truly complete digital retailing experience.”

Incorporating the exclusive Trade-In Valet Express appraisal capabilities with Gubagoo’s extensive, fully managed omni-channel messaging and digital retailing platforms will add even more ease of use, transparency, and simplicity for consumers throughout the car-buying process. Besides getting a speedy valuation of their trade-in, consumers can arrange financing and view adjusted monthly payment amounts based on the amount of the down payment. That, in turn, builds valuable relationships and increases dealership trust—while helping generate high-quality leads for dealers.

The response from the industry related to the announcement to this partnership has been very positive. “Making sure there’s a seamless segue from the consumer’s online experience to their in-store experience is critical,” said Randy Khalaf, COO of Team Gillman Auto Group. “The Trade-In Valet Express and Gubagoo integration now allows the consumer to walk onto the showroom floor and pick up right where they left off. Trade-In Valet’s appraisals have already been a dealmaker for our retail business for four years—and having their Express tool incorporated into our online solution will eliminate the numerous problems that come from utilizing an old-school data-call within a modern digital retail process. It’s what digital retail has been missing.”

“We are pleased to announce our partnership with Gubagoo as it is another example of Affinitiv’s commitment to deliver outstanding customer experiences,” said Sid Nair, President and CEO of Affinitiv. “We’ve been helping dealers trade for more and better pre-owned inventory for years and now with the Gubagoo integration we are able to offer even greater benefit at a time when good, quality trade-ins are not only more elusive but more important than ever.”

About Affinitiv

Affinitiv is a leading provider of data-driven marketing and software solutions serving automotive manufacturers (OEMs), dealer groups, and individual dealerships. Backed by more than 20 years of automotive and marketing expertise, Affinitiv supports over 6,500 dealerships and every major OEM in the country. Affinitiv’s success drives the next generation customer experience by partnering with the automotive ecosystem to accelerate retailer performance and inspire loyalty. With a technology-driven, consultative approach, Affinitiv creates customers for life through reimagined experiences. For more information, visit  

About Gubagoo

Gubagoo is the leading provider of conversational commerce solutions for automotive dealerships and OEMs. Used by more than 7,000 dealerships and 90% of America’s top 150 dealer groups, Gubagoo’s fully managed messaging and digital retailing platforms connect consumers to dealerships anytime and anywhere through live chat, text, video, Facebook Messenger, and other digital messaging channels, converting high-quality leads and appointments for dealerships 24/7/365. For more information, visit

Return to Press

Related Content