April is almost here – and it’s the perfect time to pull customers in for springtime service and sales. Essentials^™ makes it easier than ever to target customers with highly relevant offers via dealer-centric, mobile-responsive marketing campaign templates. Plus, by engaging customers through multiple channels – email, direct mail, voice, text, and social – you’ll boost response rates: highly engaged customers are six times as likely to make a vehicle purchase.

Too busy to browse our campaign gallery? No problem – we’ve picked three featured campaign templates so you can effortlessly capitalize on every opportunity this spring. Request these campaigns today!

Tax Time Savings – Sales or Service

Some may dread taxes, but for others it’s a time of opportunity. And with tax season now in full swing, it’s the ideal time to consult customers on how to invest their tax refund with these Tax Time Savings campaigns. Encourage customers to invest in their current vehicle and keep it running strong with service, or prompt customers to put their refund into an entirely new vehicle with the latest features and technology.

Car Care Month

The changing of seasons from winter to spring takes a toll on vehicles. Whether your dealership is dealing with sludge and salt up north or dust and pollen further south, your customers will benefit from this Car Care Month campaign. Promote this national event in April and remind customers of the importance of regular inspections and maintenance. With offers on detailing service, cabin air filters, summer tires, and more, you’re sure to fill your service lane this month.
Take advantage of our expansive campaign template gallery and find even more ways to drive showroom and service lane traffic. For any questions about your store’s marketing plan, or for assistance requesting these templates, please reach out to your Performance Manager.