In 2016, a mere 43% of consumers* expressed love for their vehicle brand, with 57% of consumers not expressing any strong feelings towards their current brand at all. Maintaining customer engagement will keep you top-of-mind while increasing customer sentiment towards the brands you sell. And with this in mind, AutoLoop Quote™ is thrilled to introduce a new opportunity for increased sales: a personalized customer trade-up tool.
Quote customer portal page
The Quote customer portal is a microsite personalized to each individual customer. It factors in customer history, current payment information and more. Plus it enables customers to easily view, change or browse additional trade-up options. Accessible via any Quote email communication the customer receives, this tool provides customers with more flexibility in their offers—and allows them to safely explore all their best options.
Picking just the right vehicle
When a customer clicks through the communication, they are directed to their own microsite which displays the offer they’ve just received. From here, the customer has two options: they can pick a different vehicle option, or show their interest in the offer. By clicking on Section 2: Choose Your Vehicle, the customer can pick a new model, or find their favorite trim. With every new option the customer selects, a revised estimated payment is instantly populated in Section 3: New Estimated Payment.
After a customer has decided on an offer, they have the option to click a Contact Us button right from the page. Once they click it, they’ll see a confirmation message and an email will automatically be sent to your dealership to notify you of their interest. Plus, the offer will be saved to the customer’s file as a locked quote for future reference.
Ready to engage more customers in the trade-up process? Follow this link to explore a live version of the customer portal, so you can start promoting it today**. And for any questions or comments, feel free to reach out to your Performance Manager.
*According to survey results from AutoLoop’s 2016 Digital Engagement (ADE) study.
**Live demo of customer portal will be available for 20 days following receipt of this newsletter communication.
