Customers no longer need to visit a car dealership in-person to get the information they want on potential vehicle trade-ins and purchases. Instead, they’re performing more car research online than you might think: according to our recent study, most shoppers spend an average of 7.5 hours researching before purchasing a vehicle—up 2% from last year! That’s a lot of screen time.
With this pool of potential customers browsing online, it’s crucial for auto dealerships to have an easy-to-use (and easy-to-find) website equipped with the tools customers need to research their favorite models, value their potential trade-in, and plan a visit from their computer to your showroom.
Shoppers Research Cars Online Now More Than Ever—Is Your Website Up to Spec?
Unlock More Sales Potential with These Key Website Features
If your website metrics aren’t where you’d like them to be, it might be time to revamp your website:
1. Provide Extensive Inventory Details
Your website should have a comprehensive inventory of all the vehicles you have for sale, both new and used, with transparent information about the make, model, year, mileage, features, and price. Create detailed landing pages on redesigned models, special editions, and side-by-side comparisons to help customers find valuable info without needing to leave your website.
2. Ensure User- and Mobile-Friendly Design
No one wants to research cars online from a clunky website, no matter how valuable the info within. Be sure to keep yours simple with clean design, easy-to-use navigation menus, and concise contact forms. Don’t forget to try the website features out on a smartphone, too, as many of your potential and current customers are viewing your site there.
3. Offer Online Financing and Trade-In Tools
Many car buyers want to be able to finance their purchase and receive a car valuation online. Your website should have online financing and trade-in tools that enable customers to do both from the comfort of their home or office. Doing so will help increase customer satisfaction and outshine your competition.
4. Display Clear Contact Information
Your website should make it easy for customers to contact you. This includes your phone number, email address, and physical address. You should also have a contact form on your website that customers can use to send you a message.
In addition to the website necessities, you can further improve your dealership’s website with these extras:
- Customer Reviews: Customer reviews are a powerful way to build trust and credibility with potential customers. Your website should include a section where customers can leave reviews about their experience with your dealership.
- Blog: A blog is a great way to provide valuable information to potential customers and establish your store as an expert in the automotive industry. You can use your blog to write about topics such as car-buying tips, vehicle maintenance, and industry news.
- Social Media Integration: Your website should be integrated with your social media accounts. This will allow customers to easily find and follow you on social media and stay up-to-date on your latest news and promotions.
Offer Car Valuations Online for More Leads and Sales
As your potential customers perform car research online, you can stand out from competitors by offering those shoppers the ability to get an instant vehicle trade-in value. The right tool can make it easy for customers to get a trusted, third-party appraisal and a highly competitive offer guaranteed by your dealership alone. With this car valuation in-hand, your sales team can then guide them toward purchase in-person when they come to your store to discuss their offer.
If you’re interested in generating more website traffic, capturing more leads, and closing more deals, we can help. Affinitiv Trade-In Valet integrates right into your dealership’s website to provide guaranteed offers from a live appraisal desk, helping you source better trade-in vehicles and leads. Contact us today for your live demo and see what Trade-In Valet can do for your store.
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