Affinitiv is excited to announce our new Chief Sales Officer – Patrick Reininger.

Reininger’s career is built on 25+ years of global automotive industry experience spanning dealer retail, manufacturing, and the supplier side of the business. He joins us from Cox Automotive where he led the development of the OEM Enterprise Strategy. He directed a senior sales team charged with protecting, growing, and diversifying a strong revenue portfolio, representing all solutions groups and brands including Autotrader, Dealer.com, Dealertrack, Kelley Blue Book, Manheim, VinSolutions, vAuto, and Xtime. He was on Affinitiv CEO, Sid Nair’s leadership team while at Cox and we cannot wait to leverage Reininger’s OEM experience and relationships.

Prior to his time at Cox Automotive, Reininger held several key leadership roles within Experian Automotive, R. L. Polk, and Chrysler Canada. These encompassed several domestic and international assignments including leading North American OEM Sales teams, Vice President and Managing Director of a UK business unit, and European CRM director based in Essen, Germany.

Also, as the Global Aftersales Practice Leader for R. L. Polk, he was a sought-after subject matter expert. He was invited to speak at several thought leadership events and traveled to Asia, Europe, Australia, and Canada to meet with industry leaders to help drive long-term customer retention strategies.

In addition, Reininger also spent 14 years working for Chrysler Canada, Inc., where he held several positions with a focus on building strong dealer relations and bringing relevant solutions to market, creating a win-win environment for the manufacturer and its dealers. His deep industry knowledge, passion for solving complex customer problems, and building high performance teams will help him unlock market opportunities and make Affinitiv the trusted partner in the industry.

Reininger holds a Master of Business Administration degree from the University of Windsor, Windsor, Ontario. He will be based out of Atlanta, GA.