Affinitiv Automotive Industry Trends Guide: January 2021

Industry Trends | February 18, 2021

Author: Affinitiv

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Navigate the automotive market through key and developing trends

To stay on the path to success in a time of uncertainty, it’s more important than ever to make data-driven decisions for your dealership. Our January 2021 Automotive Industry Trends Guide takes a deep dive into the sales, service, and appointment trends that shaped the 2020 automotive market.

Some key highlights from this edition include:

  • Dealers are earning more from every transaction.
    The average sale price and gross margin per sale increased by 7% and 60% respectively from January to December. Average revenue per repair order increased 5%.
  • Service recovery lags sales recovery.
    Dealers had a couple of months of positive year-over-year sales in the second half of 2020 while service declined every month since February.
  • Appointment trends indicate better days are ahead for service.
    Q4 appointment counts compared to the prior, while still negative, were 4 to 6 percentage points better than RO trends. Appointments are a leading indicator of repair orders.

Outsmart the competition with data that drives informed decisions. Complete the form below to download this edition of Affinitiv Automotive Industry Trends Guide today. 

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