Affinitiv Blog | Automotive Industry Insights And Strategies

New Deal Share

New Front-End Gross

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New Back-End Gross

Used Front-End Gross

Used Back-End Gross

Customer Pay $ Per RO

Warranty Pay $ Per RO

Appointment Lead Time

New Deal Share

New Front-End Gross

Click for more trends

New Back-End Gross

Used Front-End Gross

Used Back-End Gross

Customer Pay $ Per RO

Warranty Pay $ Per RO

Appointment Lead Time

Posting Week	Week Ending Date	Sales	New Deal % (snl)	Change (New Deal %) (snl)	Avg. Front Gross (New) (snl)	Change (New Front Gross) (snl)	Avg. Back Gross (New) (snl)	Change (New Back Gross) (snl)	New Warranty % (snl)	Change (New Warranty %) (snl)	Used Deal % (snl)	Change (Used Deal %) (snl)	Avg. Front Gross (Used) (snl)	Change (Used Front Gross) (snl)	Avg. Back Gross (Used) (snl)	Change (Used Back Gross) (snl)	Used Warranty % (snl)	Change (Used Warranty %) (snl)	Service	Customer Pay RO % sernl	Change (CP$ RO %) sernl	Avg. CP$ per RO sernl	Change (Avg. CP$) sernl	Avg. WP$ per RO sernl	Change (Avg. WP$) sernl	Avg. Labor Hours sernl	Change (Avg. Labor Hours) sernl	Appt Lead Time sernl	Change (Appt Lead Time) sernl
	11/09/2025		51	-10.4	317	207.8	2,174	5.6	49	1.4	48	14.3	983	13.6	1,915	2.0	52	-0.8		70	5.5	215	-8.9	207	-11.5	0.9	-9.8	6.2	1.0

Resources and Insights

Confessions of a Used Car Salesman: Overcoming the Stigmas

How Electric Vehicle Shoppers Justify a Higher Price Tag

Car Buyer Personas: 4 Steps to Attracting the Right Audience

The Service Offers—and Strategies—That Keep Customers Coming Back

5 Tactics to Convert More Car Sales Leads

Targeting Brand Loyalists: Why a Prospect Customer’s Current Make is Key

The Power of Print Marketing: Why Automotive Direct Mail Still Delivers

Affinitiv Welcomes Andy Byrne as New Chief Revenue Officer

Reveal Opportunities in Business with a Dealership SWOT Analysis

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