Marketing

New Deal Share

New Front-End Gross

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New Back-End Gross

Used Front-End Gross

Used Back-End Gross

Customer Pay $ Per RO

Warranty Pay $ Per RO

Appointment Lead Time

New Deal Share

New Front-End Gross

Click for more trends

New Back-End Gross

Used Front-End Gross

Used Back-End Gross

Customer Pay $ Per RO

Warranty Pay $ Per RO

Appointment Lead Time

Posting Week	Week Ending Date	Sales	New Deal % (snl)	Change (New Deal %) (snl)	Avg. Front Gross (New) (snl)	Change (New Front Gross) (snl)	Avg. Back Gross (New) (snl)	Change (New Back Gross) (snl)	New Warranty % (snl)	Change (New Warranty %) (snl)	Used Deal % (snl)	Change (Used Deal %) (snl)	Avg. Front Gross (Used) (snl)	Change (Used Front Gross) (snl)	Avg. Back Gross (Used) (snl)	Change (Used Back Gross) (snl)	Used Warranty % (snl)	Change (Used Warranty %) (snl)	Service	Customer Pay RO % sernl	Change (CP$ RO %) sernl	Avg. CP$ per RO sernl	Change (Avg. CP$) sernl	Avg. WP$ per RO sernl	Change (Avg. WP$) sernl	Avg. Labor Hours sernl	Change (Avg. Labor Hours) sernl	Appt Lead Time sernl	Change (Appt Lead Time) sernl
	11/16/2025		54	4.0	266	-13.9	2,191	0.9	50	1.2	46	-4.4	964	0.6	1,884	-1.4	52	-1.1		69	-1.8	221	2.4	213	3.5	1.0	3.1	6.2	-1.1

3 ways the Netflix marketing model can benefit your dealership

Getting the Most from Your 3rd Party Data

Is your marketing breaking through the noise?

Cut the cord on third-party data

Customer Loyalty: Playing the Long Game

It’s all about timing: effective service customer communication

Affinitiv Case Study: Multi-Channel Marketing

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