Digital Media

New Deal Share

New Front-End Gross

Click for more trends

New Back-End Gross

Used Front-End Gross

Used Back-End Gross

Customer Pay $ Per RO

Warranty Pay $ Per RO

Appointment Lead Time

New Deal Share

New Front-End Gross

Click for more trends

New Back-End Gross

Used Front-End Gross

Used Back-End Gross

Customer Pay $ Per RO

Warranty Pay $ Per RO

Appointment Lead Time

Posting Week	Week Ending Date	Sales	New Deal % (snl)	Change (New Deal %) (snl)	Avg. Front Gross (New) (snl)	Change (New Front Gross) (snl)	Avg. Back Gross (New) (snl)	Change (New Back Gross) (snl)	New Warranty % (snl)	Change (New Warranty %) (snl)	Used Deal % (snl)	Change (Used Deal %) (snl)	Avg. Front Gross (Used) (snl)	Change (Used Front Gross) (snl)	Avg. Back Gross (Used) (snl)	Change (Used Back Gross) (snl)	Used Warranty % (snl)	Change (Used Warranty %) (snl)	Service	Customer Pay RO % sernl	Change (CP$ RO %) sernl	Avg. CP$ per RO sernl	Change (Avg. CP$) sernl	Avg. WP$ per RO sernl	Change (Avg. WP$) sernl	Avg. Labor Hours sernl	Change (Avg. Labor Hours) sernl	Appt Lead Time sernl	Change (Appt Lead Time) sernl
01/14/2026	01/04/2026		52	-8.2	70	-44.4	2,104	9.6	49	1.0	47	11.1	895	-3.0	1,877	11.3	52	-0.2		74	12.3	189	-8.7	187	-7.6	0.8	-11.9	6.0	-4.2

Vehicle Inventory Best Practices: Making the Most of What You Have

2022 Car Dealership Trends to Watch

3 Easy Ways to Attract Automotive Consumers Right Now

How Apple® iOS 15 Updates Will Impact Your Dealership’s Marketing Strategy

Socialize Your Story & Bring Talent to Your Dealership’s Door

6 Ways Dealerships Can Finish 2021 Strong & Kickstart Growth in 2022

Thinking Beyond the Radius: Strategically Expand Your Reach to Achieve Growth

Case Study: Affinitiv Digital Increases Dealer’s Lower Funnel Conversions by 194% with Google’s Performance Max

Digital Ads, Data Privacy, and Your Marketing Strategy: What Dealers Need to Know

I’m Interested! Let’s Talk Specifics.

Sales Conversion Suite

Service Lane Experience Suite

Retention  Marketing Suite

Management Platform

Other Links