Tracy Hedgpeth is Affinitiv’s Vice President of People. Based in Chicago, Illinois, Hedgpeth is a seasoned HR professional with over a decade of rich experience in managing and leading human resources across diverse industries, including fashion, design, retail, hospitality, and technology.

Hedgpeth has been serving as Affinitiv’s Vice President of People since 2018, where she leverages her extensive background to drive innovative employee engagement strategies and foster a dynamic workplace culture. With a strong strategic vision and commitment to excellence, she helps support and shape Affinitiv’s people-first approach, enhancing organizational performance and employee satisfaction.