Joe LaDuke is Affinitiv’s Chief Financial Officer. Based in Chicago, Illinois, LaDuke oversees all financial activities including client billing & collections, vendor relations, accounting, tax, and treasury LaDuke has almost 20 years of experience working in financial services as a Corporate Controller and Certified Public Accountant.

Prior to becoming Chief Financial Officer, LaDuke served as the Corporate Controller of Affinitiv from its founding in 2016 through 2021. During that time, Affinitiv completed the merger and integration of multiple companies under private equity ownership. Before joining Affinitiv, LaDuke worked as a Controller for Enablon North America, an EHS software provider, and Brandmuscle, an integrated marketing services software provider.

LaDuke began his career in public accounting and auditing with KPMG and received his Master’s of Accountancy from the University of Wisconsin-Madison.