Fort Bend Kia is located in Rosenberg, TX, a small town 35 miles southwest of Houston. Owner/Principal Virgil Skinner’s primary marketing challenge is to convince customers in the nearby suburbs to drive south to his store. This Case Study profiles how Social Roots 1:1 was able to help.
By many historical measures, service opportunities have never been greater for auto dealers.
So why are dealerships losing service market share?
As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business. Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult and there are three main challenges you must overcome.