Marketing

New Deal Share

New Front-End Gross

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New Back-End Gross

Used Front-End Gross

Used Back-End Gross

Customer Pay $ Per RO

Warranty Pay $ Per RO

Appointment Lead Time

New Deal Share

New Front-End Gross

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New Back-End Gross

Used Front-End Gross

Used Back-End Gross

Customer Pay $ Per RO

Warranty Pay $ Per RO

Appointment Lead Time

Posting Week	Week Ending Date	Sales	New Deal % (snl)	Change (New Deal %) (snl)	Avg. Front Gross (New) (snl)	Change (New Front Gross) (snl)	Avg. Back Gross (New) (snl)	Change (New Back Gross) (snl)	New Warranty % (snl)	Change (New Warranty %) (snl)	Used Deal % (snl)	Change (Used Deal %) (snl)	Avg. Front Gross (Used) (snl)	Change (Used Front Gross) (snl)	Avg. Back Gross (Used) (snl)	Change (Used Back Gross) (snl)	Used Warranty % (snl)	Change (Used Warranty %) (snl)	Service	Customer Pay RO % sernl	Change (CP$ RO %) sernl	Avg. CP$ per RO sernl	Change (Avg. CP$) sernl	Avg. WP$ per RO sernl	Change (Avg. WP$) sernl	Avg. Labor Hours sernl	Change (Avg. Labor Hours) sernl	Appt Lead Time sernl	Change (Appt Lead Time) sernl
05/27/2026	05/17/2026		53	4.1	401	-7.4	2,202	-2.9	46	-1.7	46	-4.4	1,146	-4.3	1,848	-0.1	48	-1.4		69	-0.6	224	0.8	203	4.5	1.0	1.1	6.0	-2.5

Better Insights, Better Results: The Power of A/B Testing (Part 3: Print)

Better Insights, Better Results: The Power of A/B Testing (Part 2: Email)

Better Insights, Better Results: The Power of A/B Testing (Part 1: Digital Platforms)

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