Marketing

New Deal Share

New Front-End Gross

Click for more trends

New Back-End Gross

Used Front-End Gross

Used Back-End Gross

Customer Pay $ Per RO

Warranty Pay $ Per RO

Appointment Lead Time

New Deal Share

New Front-End Gross

Click for more trends

New Back-End Gross

Used Front-End Gross

Used Back-End Gross

Customer Pay $ Per RO

Warranty Pay $ Per RO

Appointment Lead Time

Posting Week	Week Ending Date	Sales	New Deal % (snl)	Change (New Deal %) (snl)	Avg. Front Gross (New) (snl)	Change (New Front Gross) (snl)	Avg. Back Gross (New) (snl)	Change (New Back Gross) (snl)	New Warranty % (snl)	Change (New Warranty %) (snl)	Used Deal % (snl)	Change (Used Deal %) (snl)	Avg. Front Gross (Used) (snl)	Change (Used Front Gross) (snl)	Avg. Back Gross (Used) (snl)	Change (Used Back Gross) (snl)	Used Warranty % (snl)	Change (Used Warranty %) (snl)	Service	Customer Pay RO % sernl	Change (CP$ RO %) sernl	Avg. CP$ per RO sernl	Change (Avg. CP$) sernl	Avg. WP$ per RO sernl	Change (Avg. WP$) sernl	Avg. Labor Hours sernl	Change (Avg. Labor Hours) sernl	Appt Lead Time sernl	Change (Appt Lead Time) sernl
05/27/2026	05/17/2026		53	4.1	401	-7.4	2,202	-2.9	46	-1.7	46	-4.4	1,146	-4.3	1,848	-0.1	48	-1.4		69	-0.6	224	0.8	203	4.5	1.0	1.1	6.0	-2.5

Preparing for Gen Z: What the Next Generation Expects from Dealers

Less Tech, More Impact: How Dealerships Can Streamline and Still Win

How Targeted Marketing Helps Move Aging Inventory

Understanding Campaign Performance Across Mobile, Tablet, and Desktop

A Guide to Fixing a Hidden Revenue Leak: Inconsistent Service Messaging

What NADA Revealed About the Next Era of Dealership Growth

From Browsing to Buying: How to Identify Shoppers Ready to Purchase Now

Building an Omni-channel Marketing Plan That Actually Connects

Why Respecting Customer Privacy Strengthens Sales Performance

I’m Interested! Let’s Talk Specifics.

Sales Conversion Suite

Service Lane Experience Suite

Retention  Marketing Suite

Management Platform

Other Links