A great customer experience is everything.
Creating brand loyalty in today's computerized world requires excellence and speed at every step of the automotive customer lifecycle, from first contact to repurchasing. If your dealership can't keep pace, we can guide you through a digital transformation to streamline your operations.
We provide a comprehensive and tailored solutions suite that converts manual tasks and face-to-face interactions to the digital applications you need to create a fantastic customer journey.
As a Stellantis digital certified provider and co-op partner, Affinitiv offers car dealers the industry’s premier data-driven solutions at a low cost.
Our proprietary analytics and omnichannel approach streamline every stage of the customer lifecycle, from early customer engagement strategies to the service lane to trade-in and repurchasing.
Top brands like Chrysler, Dodge, and Jeep are in high demand, but competition for customers is fierce. The industry is experiencing a massive digital transformation and moving at breakneck speed. Staying a step ahead of a fast-paced, crowded market requires the best digital tools.
The Stellantis Digital Certified Provider Solutions You Need
Together with Stellantis, we are proud to offer their affiliates a cost-effective digital solutions suite to enhance the customer journey. Those solutions include:
Audience Activator aggregates real-time consumer data to identify the specifics of each consumer’s search, supporting and enhancing third-party partnerships.
These partnerships help Stellantis dealers retarget potential customers with accurate inventory matches based on those third-party searches.
The process includes the following steps:
- Capturing visitor information from prominent car shopping sites via cookieless methods
- Connecting the dealership inventory to Facebook and Instagram
- Retargeting customers on those social platforms and matching them to the Stellantis dealer’s current inventory
- Redirecting those customers to the selected vehicle on the dealership website
- Monitoring the traffic from Audience Activator, including the number of page visits, time on page, conversions, and sales match back
This action plan helps dealerships capture missed opportunities to maximize leads from external automotive sites.
Affinitiv’s Book supplies consumer-friendly, fast appointment settings that slash user time and boost customer satisfaction.
Stellantis dealers can also streamline the service lane experience via Book’s innovative and vehicle-specific offerings, such as:
- Tailored vehicle service suggestions
- Repair order and declined service history
- Recall notifications
- Automated reminders
- Certified integrations
This Stellantis-approved solution is an easy-to-use interface, and its automation features increase skill-based store capacity and free up advisor time to focus on new customer sales.
Conquest is Affinitv’s highly targeted omnichannel digital solution. It finds ideal service prospects based on recent online activity and targets them for our branded communications designed to increase response rates by influencing purchasing decisions.
Its features include:
- Personalized social media, email, and display preserve potential customers’ interests
- Ongoing access to comprehensive tracking reports with essential KPIs (Key Performance Indicators)
- A database of over 200 million opt-in prospects, targeting pertinent data points like vehicle year, make and model, and customer demographics
- Engaging creative that is up-to-date and dynamic
- Certified bot-free traffic
This multi-channel campaign and innovative strategy expands target bases and boosts ROI.
The leading all-in-one marketing tool in the industry, Affinitiv Essentials, encourages consumer interaction and more robust relationships that create brand loyalty and repeat business.
This proprietary, AI-driven technology boosts response rates by retargeting non-openers and previously declined repairs.
This digital solution sends customer communications via several channels, including:
- Direct mail
- Ringless voicemail
- Social media platforms
This omnichannel approach allows dealerships to meet customers where they are, significantly increasing the likelihood of receipt.
Affinitiv’s Newsletter helps Stellantis dealers discover what promotes customer loyalty. Our digital solution personalizes content and offers using our proprietary data, making those communications more relevant to individual customers than generic content.
Additionally, Newsletter monitors customer buying patterns and delivers automated follow-ups for the most attractive engagement and conversion rates.
Its specific features include:
- Assisting Stellantis dealers in reaching customers in the best position to trade in their current vehicle
- Providing current and potential customers with offers and content proper to their vehicle’s service needs
- Generating engagement and ROI reports to evaluate effectiveness and spot new opportunities
- Automatically providing leads to the CRM
- Simplifying publishing of dealership information
- Including a group of experts to help dealers with the unique marketing requirements
With this professional, one-to-one newsletter, Stellantis dealers can inform customers about events and exclusive offers while also educating them about car maintenance, nearby attractions, and other valuable information.
Affinitiv’s Quote leverages attention-grabbing ads to deliver customized equity offerings—via digital channels and direct mail—to customers ready to sell their current vehicles. Every customer receives a trade prediction score, which identifies those most likely to trade in their old car and buy a new one.
- Exclusive Service and Sales Ledgers
- Unlimited on-demand email campaigns
- Personalized upgrade portal with eye-catching equity offers
- Auto-generated, personalized handouts
- On-demand, immediate individual quotations
- Additional conquest mail spending options
Additionally, this Stellantis-approved product provides a Consumer Engagement Reporting feature, allowing dealers to identify which cars a customer wants to purchase during the trade-in process.
Trade-in Valet helps Stellantis dealers boost revenue by selling more cars, trading more often, and holding together complex deals through the following features:
- Competitive customer cash offers via live, third-party appraisers
- Enabled service drive purchasing
- Integrated equity mining features
- Facebook buying integration
- Automated follow-up notifications
As a result, dealerships can enjoy higher foot traffic, consumer-direct lead volume, and purchase rates, leading to boosted profits.
You Need the Industry’s Top Stellantis Certified Partner
Affinitiv’s exclusive, Stellantis-approved technologies pave the way for outpacing the rest of the auto industry.
Our comprehensive solutions suite, including marketing, sales, service, and trade-in platforms, comes together to promote strong dealership growth.
Many forward-thinking and innovative Stellantis dealers already recognize Affinitiv’s capacity for disruption. Share in their success by putting your dealership front and center by working with the industry’s premier Stellantis certified partner.
Contact us today and learn how Affinitiv’s Stellantis-certified digital solutions can help you keep pace in a highly digitized landscape by increasing your target customer base, improving your sales process, converting more leads, and driving profits.
All | January 26, 2023