Affinitiv Making Preparations to Host Cocktail Party and Exhibit at NADA 2017 Conference and Expo in New Orleans

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Affinitiv, the new powerhouse automotive marketing company, will be hosting a Saturday night cocktail party to celebrate the newly formed entity with clients, associates, employees, and members of the auto industry, while exhibiting at the NADA Conference and Expo.

January 12, 2017 – Chicago, IL

Affinitiv, a leading provider of marketing technology services to automotive OEMs and dealerships to create connected customers for life, today announced their plans to host a cocktail party during the 2017 NADA Convention and Expo in New Orleans scheduled for January 26-29th.

The cocktail party will take place on Saturday, January 28th from 5:00 p.m. till 7:30 p.m. at The Chicory, an elegant event venue in the New Orleans Historic Warehouse District. Originally built in 1852 as a coffee warehouse, The Chicory, located at 610 S. Peters Street, has retained its architectural integrity over the years with its pressed tin ceiling, gas lanterns, and exposed brick and beams.

Affinitiv is excited to be hosting this exclusive reception for its dealer and OEM partners. Highlights for the evening include a traditional New Orleans jazz band, Gumbo Trio, and opportunities to win prizes and giveaways throughout the evening. Hors d’oeuvres and specialty cocktails will be served.

“The venue was chosen specifically for its authentic New Orleans historic charm and its proximity to downtown hotels and the New Orleans Convention Center where the NADA Conference and Expo is taking place,” said Mike Doobay, CEO of Affinitiv. “This special evening will be a time to celebrate four great companies coming together to form Affinitiv and introduce ourselves to the automotive industry.”

Booth #3819 will be the home for Affinitiv at the NADA expo. New product demos, presentations and live seminars will take place in the Affinitiv booth, while smaller groups can meet in the private quarters upstairs. Affinitiv’s integrated product suite includes tools to assist dealers and OEMs in driving brand loyalty and increasing dealer revenue. No other automotive partner offers this complete suite of end-to-end solutions, entirely integrated and automated. Affinitiv’s impressive client list includes such OEMs as Lexus, Porsche, BMW, MINI, Chrysler, and Acura, as well as 12 others.

Interested parties should email or speak with their in-field representatives for more information.

Affinitiv is the leading marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analytic capabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle. Affinitiv was formed through the strategic combination of DPS, Peak Performance, OneCommand, and Affinitiv is headquartered in Chicago, IL. For more information on Affinitiv, please visit:

Please Contact:

Lauren Rheaume
Affinitiv Corporate Marketing

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