July 18, 2017
Chicago, IL (July 18, 2017) – Affinitiv is excited to announce that they have recently been selected as a digital vendor for the Lexus Parts and Service Digital Program. Affinitiv has nearly 20 years of experience working with Lexus through the ENGAGE program, managing aftersales communications. As an extension of this partnership, Affinitiv will be now helping dealers develop strategic campaigns and search tactics to drive relevant traffic to their sites.
Key aspects of the Lexus Parts and Service Digital Program include:
• Search engine marketing and pay per click using geotargeting, keyword targeting and multiple search campaign creation.
• Digital display advertisements using images and copy to appeal to search criteria.
• Video advertisements.
• Social media advertisements.
• Use of Google Analytics to measure time on-site and ensure optimization and campaign source tracking.
By strategically harnessing search optimization, Affinitiv will help to place Lexus dealers in an ideal position to increase multi-channel communication with consumers.
Affinitiv is the leading marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analytic capabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle. Affinitiv was formed through the strategic combination of DPS, Peak Performance, OneCommand, and TimeHighway.com.