Case Study: Affinitiv Digital Increases Dealer’s Lower Funnel Conversions by 194% with Google’s Performance Max
All | May 16, 2021
Author: Affinitiv Digital & Google
A great customer experience is everything.
Creating brand loyalty in today's computerized world requires excellence and speed at every step of the automotive customer lifecycle, from first contact to repurchasing. If your dealership can't keep pace, we can guide you through a digital transformation to streamline your operations.
We provide a comprehensive and tailored solutions suite that converts manual tasks and face-to-face interactions to the digital applications you need to create a fantastic customer journey.
A Profile on Ford of Port Richey
Affinitiv Digital partnered with Google to test and develop a Performance Max strategy for our client, Ford of Port Richey. Read the full case study details below.
The Challenge
Ford of Port Richey was looking for ways to increase their digital
advertising market share and grow awareness in their market.
The Approach
Implemented Performance Max to drive consumers into the
dealership across 5 Google properties and bidding only toward the
following conversion values: form fills, chats, calls & store visits).
The Results
Ford of Port Richey is keeping Performance Max as an evergreen
strategy because they felt the product is a great hybrid between
Local Campaigns, Discovery, and Smart Bidding. This resulted in a 171%
increase in conversions, 75% decrease in CPA, and a 459% increase
in conversion rate.
From the Dealer:
“We’ve been very happy with the results from our Performance Max campaign. We’ve been able to reach customers across all of Google’s platforms during the purchase journey while utilizing Smart Bidding to target consumers at the right time on the right platform to get conversions that will lead to an increase in sales.”
—Terald Hopkins, General Manager @ Ford of Port Richey
Ready to innovate your marketing strategy? Contact the team at Affinitiv Advertising.