A single-source CRM solution uniquely branded as;“XRM, Exceeding CRM”, today announced the release of MobileXRM, a fully mobile CRM for auto dealers. MobileXRM takes the most complete, seamlessly integrated CRM and marketing solution in the Industry and allows auto dealers to view and update on a mobile device as if they were using CAR-Research XRM in the store. Now auto dealers can update accounts, access sales and service stats, follow up on leads, etc., at any time and from any location, and every action is simultaneously recorded in the central CRM system. Mobile XRM will be showcased at the 2012 NADA & ATD Convention and Expo in Las Vegas, NV, February 3-6 at Booth # 3801.

Mobile XRM is designed specifically for Smart Phones and the mobile platform and enables dealership users to stay connected and sell on the go. It has many of the key functionalities of CAR-Research’s CRM, all in the palm of the hand and entirely mobile. Mobile XRM provides instant access to real-time Customer Data, Inventory, Follow-ups, Internet Leads and more. It enables Real-time opportunity measurement including; How many Internet Leads, Emails, Appointments, Sales Process, etc. Mobile XRM can be used on most of the popular mobile devices, including the iPhone, Android Phones and Windows Mobile Phones. It completely unchains the user from their desk.

“Today’s technology savvy and connected customers expect a fast, tailored response to enquiries and companies with the best customer service generate customer loyalty”, said Patrick Kelly, President and COO of CAR-Research XRM “Industry studies show incredible increases in contact and qualification rates by responding to telephone or Web leads immediately (as in 5 minutes or less). Servicing customers’ demands while outside of the office is now a necessity for an increasingly mobile workforce. Complete mobile functionality is the future of CRM, and we are excited to provide our dealers with a fully fledged mobile CRM.”

CAR-Research has developed a proven singular solution that helps an auto dealership run more effectively and proficiently. It is a web-based, comprehensive CRM solution that helps increase revenue from sales and service, improve customer satisfaction index (CSI) and service satisfaction index (SSI), and boost the dealership’s gross profit. A dealership can consolidate all its departments into a manageable solution that delivers value through proven processes at every stage of the customer life cycle. For more information call 888-865-6998 visit:www.CARResearchXRM.com or drop by Booth # 3801 at the 2012 NADA & ATD Convention and Expo in Las Vegas, NV, February 3-6.