Scot Eisenfelder

Chief Executive Officer

Scot Eisenfelder is a 25+ automotive market veteran who has driven innovation across multiple auto sectors. Scot brings extensive experience and senior leadership across Auto Retail, Dealer Solutions and Consulting.

Scot was Senior Vice President Strategy at AutoNation, responsible for major change initiatives in eCommerce, pricing, IT and creating a blueprint for auto retail transformation. He was also acting CMO focused on realigning marketing spending. Previously, Scot led JM Family’s dealer software business and was Senior Vice President, Product Management, Strategy and Marketing at Reynolds and Reynolds leading both companies through value creating sales. Scot is a Board member of Quorum, a public dealer software company.

Scot has an MBA from Wharton School, graduating with distinction and a Palmer Scholar. He attended Mannheim University in Germany as a Fulbright Scholar. Scot graduated summa cum laude in Economics from Princeton.