Recent study: Quote deals drive higher CSI
Customer Only | January 10, 2018
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A great customer experience is everything.
Creating brand loyalty in today's computerized world requires excellence and speed at every step of the automotive customer lifecycle, from first contact to repurchasing. If your dealership can't keep pace, we can guide you through a digital transformation to streamline your operations.
We provide a comprehensive and tailored solutions suite that converts manual tasks and face-to-face interactions to the digital applications you need to create a fantastic customer journey.
According to a recent study, we found that Quote™ deals drive 2% higher Overall Sales Satisfaction versus non-Quote deals. If that doesn’t sound like a significant number, let us put things into perspective.
Confidence counts
The increase is noteworthy in that it carried a confidence level of 95%. This tells us that Quote buyers’ purchasing experiences are, on average, superior to those of non-Quote buyers.
J.D. Power Sales Satisfaction Score
In the most recent J.D Power Sales Satisfaction Index (SSI) Study, the average Mass Market brand’s SSI score was 764. If we apply the 2% lift mentioned earlier, the average Quote deal’s SSI score translates to 779*. That’s right up there with the top-tier Mass Market performers. An increase like this is especially critical, considering that many OEM and Sales employees’ compensation packages rely directly on a good SSI score.
For more insight into this research, or any other statistics regarding deals made through Quote, please reach out to your Performance Manager.
* Based on sales from 2015-2017