A great customer experience is everything.
Creating brand loyalty in today's computerized world requires excellence and speed at every step of the automotive customer lifecycle, from first contact to repurchasing. If your dealership can't keep pace, we can guide you through a digital transformation to streamline your operations.
We provide a comprehensive and tailored solutions suite that converts manual tasks and face-to-face interactions to the digital applications you need to create a fantastic customer journey.
To keep pace with customer expectations and market trends, car dealerships need to seek more innovative sales and lead conversion strategies than ever. From the basics, such as a user-friendly website, to more advanced differentiators like a virtual showroom, dealerships have plenty of options to improve their processes and attract more customers.
This article explores some of those latest lead conversion strategies, shedding light on how to grab a prospect’s attention and guide them further down the funnel.
Embrace the Power of Digital: Top Lead Conversion Strategies for Car Dealers
The first step in enhancing your lead conversion strategies involves embracing digital transformation. The automotive industry is unique in that customers do not make frequent purchases. So, dealerships constantly have to be on the lookout for new prospects, a task that is often challenging.
To alleviate this, dealerships can adopt comprehensive digital solutions to streamline operations. These solutions can convert manual tasks and in-person interactions into digital applications. Thus, creating the personalized and enjoyable journey today’s customers demand.
Even better, these tools can improve efficiency for your dealership. A comprehensive and user-friendly automotive Customer Relationship Management system (CRM) can give you exact rates and incentives right from the OEM, help you expand your lead database, and act as a personalized business hub for your team, giving them what they need to grow business with ease.
Present a Mobile-Friendly Website That’s Optimized for SEO
Another fundamental lead conversion strategy involves creating a well-designed and professional website that instills credibility in customers. And while attractive designs are admired, the look, feel, and navigation shouldn’t compromise the website’s functionality or its primary objective: lead generation and lead nurturing. Part of that means the website should be fully responsive and user-friendly across all mobile devices.
In addition to a properly designed website, it should also be optimized for search engines. Search Engine Optimization (SEO) is a continuous process that requires consistent adjustments and updates. However, successful SEO can significantly boost website traffic and improve search engine rankings, enhancing visibility and attracting more website visitors.
Several elements impact a website’s search rankings, including meta descriptions, alt tags, external and internal links, and inbound links. By creating valuable content linked to other relevant articles and pages, your dealership can provide the necessary data search engines look for to raise rankings.
To entice potential customers, your website should provide thought leadership through informative blogs, express a unique value proposition, leverage online positive online reviews, and prominently advertise promotions.
Although optimizing your website for SEO takes time, it’s a worthy investment. These strategies can help establish your dealership as an industry authority and drive more traffic, increasing lead conversions. And there are resources available to help make it easy—nearly automated—for your store. Get in touch with our agency experts to learn more.
Carryover Your Website Content to Social Media
Your car dealership can enhance its reputation and increase visibility by creating business pages, encouraging interactions, posting captivating images, and participating in groups on social media. Many of today’s potential customers check social media before visiting a dealership, just to see what type of background it has, or experience they can expect.
Customers will also do individual vehicle research right from your social media page. Plus, it gives you another platform to communicate with leads directly—and more effectively than through a standard website.
While community and local events are great to highlight on your website and in your blog, be sure to showcase your involvement on social media as well. Whether you’re sponsoring sports teams, volunteering at charity events, spotlighting employees, or cross-promoting with other local businesses, social media is the go-to place to display your efforts and help prospects get to know your team and your efforts.
Manage Your Data Wisely
Data is a crucial component of effective lead conversion strategies for car dealers. It helps you identify target markets, guides expansion decisions, identifies customer patterns, and much more. Collecting and managing this information, especially in a way that’s actionable for your team, is key.
A CRM that’s fully integrated with your website and the other sales tools you use makes a big difference. It’s this seamless connectivity that provides a full, 360-degree view of your customers and captures as much information as possible on your leads, so you know which steps to take next.
Improve Your Lead Conversion Rate with the Right Strategies
Embracing the digital transformation and implementing these lead conversion strategies can help car dealerships improve online presence, attract more potential customers, and drive more business. For help implementing these strategies in your store, contact us today.
All | September 19, 2023