Sales and service conquest campaigns can be an effective way to attract new sales and service customers. Let’s face it, despite your best marketing efforts, a small percentage of customers drop out of your DMS or CRM every day. Over time, small percentages add up to large percentages. Conquest marketing can be expensive if not executed correctly. How can you build a strategy that is effective without breaking the bank?
Having the right data is only the first step in an effective conquest strategy. The next step is knowing what to do with the data. In sales and service conquest campaigns, use of third-party data is essential for long-term growth of your customer database and revenue. It also helps you better understand your customers and what drives them to engage with your brand. In this webinar you’ll learn the most effective strategies for leveraging third-party data to increase marketing reach, frequency, response rates and ROI.
To listen to this DrivingSales moderated webinar featuring Courtney Evans, Affinitiv’s Vice President of Product, click here.
Articles | May 10, 2019