Turbocharge Your Owner Retention Program (ORP) Marketing
9 Proven Strategies to Increase Customer Loyalty and Service Revenue
Most auto dealerships do some, if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that promise?
This eBook will help you assess the effectiveness of your ORP, share four distinct case studies, and provide actionable strategies to improve results.
eBooks | March 08, 2018