A dealership needed to drive service lane traffic, emphasize their service expertise and improve awareness among prospective customers.
After learning about Affinitiv’s Service Conquest solution and unique access to accurate customer data, the dealership decided to move forward for a one month period. This method found prospects from outside of their current DMS. They focused on a specific group of 5,000 consumers within these key audience segments:
Independent Repair Facility Service Records:
Connected with prospects who visit Pep Boys, Jiffy Lube, Firestone and other competitive shops
- Up to 72% of dealership customers choose 3rd Party Mechanics
Targeted prospects within a 20 mile radius of the dealership location who:
- Own their brand of vehicle (up to 7 years old)
- Own a competitive in-market brand
The dealership selected a program that would deliver 2 email campaigns as well as social media advertising through Facebook and Instagram. Custom creative was designed to reflect their brand, messaging and current offers.
13.54% Email Campaign Open Rate
306 Clicks to Dealership Website from Social Media Ads
6 New related vehicle sales
26 Service Repair Orders generated
Marketing | April 02, 2020