BENEFITS OF USING AN AUTO DEALER CRM SUITE

Blog | September 10, 2014

Author: Car Research

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A customer relationship management (CRM) suite allows car dealerships to save important customer information to better track them through the whole process and tailor the buying experience for their specific needs. Coordinating all of the details needed to keep your customers happy is easy when you use the right software. The basis of dealer CRM system is to provide the tools for auto dealerships to stay organized with day to day operations, convert more browsers into buyers and improve overall customer satisfaction.

Better Organization

CRM software stores information at every step of the way through the customer lifecycle, making it easy to find revenue-generating opportunity along the way. You will never have to worry that a lead will fall through the cracks or a customer who purchased a car will feel forgotten about and choose another dealer for their next purchase because dealer CRM can take care of all of the work needed to keep track of customers and keep you on their radar.

CRM systems can be found in many different types of businesses, but are especially helpful in auto dealerships where there tends to be more turnover among employees from month to month and a higher volume of traffic coming through on a daily basis. An auto dealership CRM can integrate every aspect of your business – purchases, financing, service and repairs, collision center and more.

More Sales

CRM suites can drive more sales for the dealerships that use them in two ways – by bringing more people in and helping you close deals. They can help auto dealerships not only increase foot traffic coming in their doors, but also visits to their website. Once these prospects come into the dealership, dealer management software can help close the deal by making shoppers feel valued when you remember their name and their needs. This is vital for success these days due to the ever-increasing dealership competition.

Increased Customer Satisfaction

As a vehicle owner, feeling like your dealership knows who you are and will help you keep track of your needs goes a long way in establishing a lasting relationship. This is why auto dealerships that use CRM systems are more likely to have loyal customers who continue to bring their cars in after their warranties are have ended and will return years later for another purchase.

Cost Effective

Dealer management software is a cost effective way to build sales and increase customer loyalty because it equips salespeople with the tools that they need to do their jobs efficiently and close more sales. Car-Research XRM is an auto CRM solution that allows dealerships to personalize a wide variety of features for their specific needs at a fair price. Whether it is simply storing contact information to track who has come in and how they heard about the dealership or sending service appointment reminders at major service intervals, it provides the personalized information that makes customers feel appreciated. Car-Research XRM even offers sophisticated features such as detailed purchase tracking to determine when a customer may be in the market for a new car and what type of vehicle they may be interested in considering.

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