About Us

We know your customers. We know what they like and what they respond to.
We know where to find them - and how to drive them to find you. Making the sale
is just the beginning. Creating a connected customer for life requires
a whole new approach.


  • Affinitiv is a marketing technology company built on advanced analytics and a leading-edge technology platform, enabling car manufacturers (OEMs) and dealers to produce, manage, measure, and optimize multi-channel communications.

  • Multi-channel solutions across digital, traditional and mobile channels give our customers the power to create a consistent experience across the entire customer journey.

  • Affinitiv has the largest number of preferred OEM relationships in the market and is currently working with more than 5,500 dealerships.

  • We have the only solution in the market with an integrated Service Marketing and Service Appointment Scheduling capability.

  • Our social media solutions enable our customers to complement marketing campaigns with deeper and richer engagement across target audiences.

  • Our technology solutions are backed by the largest field force in the industry, so we can work closely with automobile dealers to continually enhance and adapt to their changing needs.
Our Partners Include the Strongest Automotive Brands in the World

OUR Team

  • SCOT EISENFELDERExecutive Chairman

  • Scot Eisenfelder is a 25+ automotive market veteran who has driven innovation across multiple auto sectors. Scot brings extensive experience and senior leadership across Auto Retail, Dealer Solutions and Consulting. Scot was Senior Vice President Strategy at AutoNation, respon...READ MORE
  • MIKE DOOBAYCEO

  • Since 2001, Mike has been entrenched in the automotive industry. Starting as a Director at JMFamily, he was responsible for creating and managing solutions for large distribution automotive companies. Mike later moved to 700Credit as their CTO and led the initiative to move from ...READ MORE
  • ADAM C. MEIERChief Operating Officer

  • In his almost 12 years as CFO and board member for Brandmuscle (a Chicago-based provider of marketing automation software), Adam was instrumental in strategic decision making, overall financial management for the entire company, and running the day-to-day operations for the compa...READ MORE
  • STAN MEGERDICHIANEVP of OEM Relations & Strategy

  • For the past 25 years, Stan has been a pioneer of customer relationship management and one-to-one marketing in the automotive industry. Stan has fostered unique relationships with some of the most exclusive OEMs and large dealership groups to build and grow their brands. Today, a...READ MORE
  • JILLIAN SLAGTERChief People Officer

  • Jillian brings 20 years of HR and Recruiting experience servicing as a trusted advisor and core member of leadership teams. She joins Affinitiv after 11 years with Nielsen as a VP of HR where she supported global teams including Operations, Product Leadership, Client Service, and...READ MORE
  • JONATHAN MILLERChief Technology Officer

  • Jonathan is responsible for the company’s technology strategy and execution and leads product development and Infrastructure. Jonathan is a business-technology executive and former entrepreneur with over 30 years in information technology. He has extensive senior-level experien...READ MORE
  • KAREN DILLONEVP of Service Scheduling

  • For the past 30 years, Karen has been serving the automotive industry. She entered the industry in 1985 when she began as an independent agent, selling credit insurance and extended service contracts to dealerships. Later that same year she took a position as VP of Sales and Mark...READ MORE
  • KEVIN D. WINTERChief Client Officer

  • As Chief Client Officer, Kevin is responsible for the company’s Client Services, Creative, Digital, Email, Call Center and Print teams. Kevin is a successful leader with more than 15 years’ experience in developing and managing automotive sales and service CRM programs for OE...READ MORE

Press Release

AFFINITIV ACQUIRES WSA SOLUTIONS

Affinitiv Acquires WSA Solutions CHICAGO, IL —Affinitiv, Inc. today announced the acquisition of WSA Solutions, a leading wireless service-tablet software to fixed operations departments of automotive dealerships. WSA Solutions flagship s

July 20, 2017 Read More

AN INTERVIEW WITH MIKE DOOBAY, CEO AFFINITIV

AN INTERVIEW WITH MIKE DOOBAY, CEO AFFINITIV Affinitiv recently attended the 100th Anniversary of NADA Conference and Expo in New Orleans. While there, our CEO Mike Doobay was interviewed at the Affinitiv booth and shared his vision for the comp

February 21, 2017 Read More

AFFINITIV MAKING PREPARATIONS TO HOST COCKTAIL PARTY AND EXHIBIT AT NADA 2017 CONFERENCE AND EXPO IN NEW ORLEANS

Affinitiv Making Preparations to Host Cocktail Party and Exhibit at NADA 2017 Conference and Expo in New Orleans Affinitiv, the new powerhouse automotive marketing company, will be hosting a Saturday night cocktail party to celebrate the newly for

January 12, 2017 Read More