Jennifer Lee

Chief Software Officer

Jennifer has been an Automotive Industry Executive for over 15 years. Her passion for the retail car business has led to innovations in the CRM space, as well as for Digital and Marketing solutions dealers, providing what they need to run a more efficient and profitable businesses.

She has led product and customer success teams for DealerSocket, Cox Automotive and JM Family in the past. Jennifer will be leading the software solutions businesses for Affinitiv where her leadership and expertise in the industry will allow the company to continue to evolve. Her experience will  bring better consumer and dealer processes to the service lane business.

Jennifer is a USAF Veteran and lives in Dallas TX with her husband and 3 sons.