It’s no secret: when used correctly, Facebook has the power to totally transform your dealership’s brand perception and drive targeted revenue opportunities with precision. There has never been a better time to start making Facebook worth your time and money! We’ve narrowed down 9 basic steps you can take today to improve your performance on […]
2020 was pure, uncharted territory. This year began like every other. The first quarter preparation was the same. Goal setting looked the same. Tactics varied ever so slightly. A steady, familiar course. Until it wasn’t. Here is what we learned in 2020 that will help you maximize profits in 2021: 1) Dealers are still feeling […]
VIDEO TRANSCRIPT: Jim Fitzpatrick: Thank you so much for joining us on the show. Mike Dodd: Thank you for having me. Jim Fitzpatrick: Sure. Having a great show so far? Mike Dodd: Absolutely. Man, it’s an absolute whirlwind for us at the moment. Have you been by the booth? Jim Fitzpatrick: I have. Mike Dodd: […]
As of mid-year 2018, used vehicle sales by new vehicle dealerships had exceeded $750M, according to NADA. The average dealership picked up a fraction of this amount—$9.6M, to be precise. Industry leader CarMax sold 721,512 used vehicles, taking home $14.3B in sales during its fiscal 2018 year. An added 409,000 vehicles were sold at CarMax wholesale auctions.