Tag Archives: service marketing

Put a Call Team Behind Your Recall Business

As the Takata recall alone grows to include 63 million airbags from more than 42 million vehicles in the U.S., recall work presents a great opportunity for dealers in the world of fixed ops. Treated properly, recalls can consistently help dealers increase retention and capture more business as they reach out to customers and guide them in for this free service.   For starters, recalls give your store a chance to engage customers and […]

Service marketing: to reach younger drivers, go beyond recommendations

Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them. What’s worse, some may not even know they exist!