Tag Archives: retention program

Why Your Marketing Goals are All Wrong

Your marketing strategy should be designed to build relationships, not one-and-done transactions. Taking a holistic approach to your marketing goals allows you more freedom to create campaigns designed to engage your customers, build trust and keep your dealership top of mind until their next visit.

Do you know your customers’ “service share of visits”? Here’s why you should

n the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the revenue potential from every customer.

Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

Affinitiv, the retail auto industry’s leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner Retention Program (ORP) Marketing. The eBook reveals the most effective way to measure ORP marketing results and shares nine marketing campaign strategies proven to maximize results from manufacturer ORPs.

9 Proven Strategies to Increase Customer Loyalty & Service Revenue

This eBook will help you assess the effectiveness of your ORP, share four distinct case studies, and provide actionable strategies to improve results.

2019 Women’s Car Buying Report: key takeaways to maximize sales and service with female customers

According to the 2019 Women’s Car Buying Report* by JoinWomenDrivers.com, female buyers account for 45% of new car purchases. In 2018, that translated into 7.74 million new vehicles bought by women. And in addition to those direct sales, other research indicates that women also influence or impact well over 80% of all vehicle purchase decisions.

3 ways the Netflix marketing model can benefit your dealership

Netflix is one of the most successful disruptors of the digital age. How did they do it? By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric rise that you can use at your dealership.

More trades and higher sales start with a smarter appraisal process

As of mid-year 2018, used vehicle sales by new vehicle dealerships had exceeded $750M, according to NADA. The average dealership picked up a fraction of this amount—$9.6M, to be precise. Industry leader CarMax sold 721,512 used vehicles, taking home $14.3B in sales during its fiscal 2018 year. An added 409,000 vehicles were sold at CarMax wholesale auctions.

Getting the Most from Your 3rd Party Data

Messaging, relevancy, timing and method of delivery are all critical elements in both sales and service conquest campaigns. Successful marketing requires more than just the acquisition of data; you have to know what to do with it.