Absorption rate, whatever it is, also has detractors
Just what is fixed absorption rate, and how is it calculated?
Tag Archives: OEM
Service marketing: to reach younger drivers, go beyond recommendations
Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them. What’s worse, some may not even know they exist!
EXCLUSIVE WEBINAR- Advanced Strategies to Dominate Your Conquest Marketing
Sales and service conquest campaigns can be an effective way to attract new sales and service customers.
Why Your Marketing Goals are All Wrong
Your marketing strategy should be designed to build relationships, not one-and-done transactions. Taking a holistic approach to your marketing goals allows you more freedom to create campaigns designed to engage your customers, build trust and keep your dealership top of mind until their next visit.
Do you know your customers’ “service share of visits”? Here’s why you should
n the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the revenue potential from every customer.
Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing
Affinitiv, the retail auto industry’s leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner Retention Program (ORP) Marketing. The eBook reveals the most effective way to measure ORP marketing results and shares nine marketing campaign strategies proven to maximize results from manufacturer ORPs.
9 Proven Strategies to Increase Customer Loyalty & Service Revenue
This eBook will help you assess the effectiveness of your ORP, share four distinct case studies, and provide actionable strategies to improve results.
2019 Women’s Car Buying Report: key takeaways to maximize sales and service with female customers
According to the 2019 Women’s Car Buying Report* by JoinWomenDrivers.com, female buyers account for 45% of new car purchases. In 2018, that translated into 7.74 million new vehicles bought by women. And in addition to those direct sales, other research indicates that women also influence or impact well over 80% of all vehicle purchase decisions.