What consumers rely on most from a digital experience is to cut through the traditional ‘shishcamunga’ at auto dealerships, and to experience the same transparent, consumer-driven process they are accustomed to elsewhere.
Five trends that Eisenfelder has identified as having more immediate impact include declining front-end margins, improved product quality, more onboard technology, aging units-in-operation (UIO) and consumer expectations.
Affinitiv has added Instagram social ads to Connectiv Prospect, its conquest campaign marketing solution for auto dealerships.
Affinitiv, the new powerhouse automotive marketing company, will be hosting a Saturday night cocktail party to celebrate the newly formed entity with clients, associates, employees, and members of the auto industry, while exhibiting at the NADA Conference and Expo.
Affinitiv, the new powerhouse automotive marketing company, will be showcasing their state-of-theart product line for OEMs and automotive dealerships nationwide at NADA 2017.