Tag Archives: NADA

Digital Retailing is Not About Technology

What consumers rely on most from a digital experience is to cut through the traditional ‘shishcamunga’ at auto dealerships, and to experience the same transparent, consumer-driven process they are accustomed to elsewhere.

Affinitiv CEO Scot Eisenfelder Shines Spotlight on 5 Industry Disruptors Affecting Auto Dealers in 2019

Five trends that Eisenfelder has identified as having more immediate impact include declining front-end margins, improved product quality, more onboard technology, aging units-in-operation (UIO) and consumer expectations.

Affinitiv Making Preparations to Host Cocktail Party and Exhibit at NADA 2017 Conference and Expo in New Orleans

Affinitiv, the new powerhouse automotive marketing company, will be hosting a Saturday night cocktail party to celebrate the newly formed entity with clients, associates, employees, and members of the auto industry, while exhibiting at the NADA Conference and Expo.