According to the 2019 Women’s Car Buying Report* by JoinWomenDrivers.com, female buyers account for 45% of new car purchases. In 2018, that translated into 7.74 million new vehicles bought by women. And in addition to those direct sales, other research indicates that women also influence or impact well over 80% of all vehicle purchase decisions.
Unlike a decade ago, auto dealer software isn’t just a way to make your business paperless. These days, CRM software designed specifically for auto dealers can help you maximize your sales by streamlining many of your day to day operations, and organizing customer data in a way that helps you optimize both the generation and conversion of your leads.