Tag Archives: Industry

How Being a Mom of Five Makes Me a Better Marketer

While most students arrive at Harvard Business School (HBS) with decor for their new apartments or dorm rooms, I came with an 11-month-old baby and my husband, also a first-year HBS student. There were some challenging times that first year of B-School, but I learned a lot along the way about managing my time and the importance of “working smarter” […]

Leading the Way: The Future of Leadership in a Post-Pandemic World

There was no playbook for how to lead during a pandemic. But that comes with the territory—in order to be a strong leader, it is crucial to keep a keen eye on situations as they unfold while always keeping your mission close to every decision. In 2020, our collective workplaces were filled with new levels […]

Building a People Practice During a Pandemic

In a once-in-a-lifetime event, the world experienced a pandemic that would change the course of history. Across all industries, COVID-19 greatly impacted how we work, collaborate, and achieve personal and professional success, and at Affinitiv, these challenges arose while we were simultaneously building a new people practice. Through it all, the A-Team embraced each situation […]

How Dealers can Source, Sell Vehicles, & Differentiate During the Chip Shortage

No, you’re not experiencing déjà vu. The microchip shortage the world saw in the second quarter of 2020 has resurfaced to wreak repeat havoc on the automotive industry due to overly conservative demand estimates made early last year. Up against rising demands for phones and gadgets due to Americans’ ongoing social-distancing needs, automakers have been ranked low in the line to […]

3 Ways Affinitiv’s XRM Improves Dealer Operations and Increases Revenue

The automotive market is still reeling from the disruption experienced in 2020, and in order to grow in this volatile market, auto dealer’s operational tools need to be up to par. Often used for standard internet lead management, the right Customer Relationship Management (CRM) software should have more bells and whistles to helps tackle today’s […]

Overcoming the New Threats to Vehicle Sales

As the auto industry shows signs of improvement and the U.S. economy continues to recover, Affinitiv uncovered some new threats to vehicle sales. Despite the positive economic trends of lower unemployment and higher disposable income, manufacturers and dealers need to be prepared to adapt their strategy if the sales recovery stalls. Affinitiv has been tracking the reasons customers decide not […]

4 Ways to Become a Better Leader in 2021

Business is never linear—challenges are inevitable and sometimes, there is no amount of predictive data to prepare for what lies ahead. The COVID-19 pandemic pressure-tested every industry and according to the 2020 Culture Report from Achievers, employees have found themselves less aligned with their employers. Leaders were forced to make fast, critical, and tough decisions, for better or […]

DeLora Decodes: Cybersecurity | Why Organizational Cybersecurity Matters More Now Than Ever

Risk: An Undeniable Part of Every Organization There’s no getting around it: every organization faces a variety of risks.  Risks are essentially the effects of uncertainty, and include financial, legal, reputational, and supply chain risks, among others.  One important risk frequently makes headlines—Cybersecurity risk. The National Institute of Standards and Technology defines Cybersecurity as: Prevention […]