Tag Archives: digital advertising

Case Study: Affinitiv Digital Increases Dealer’s Lower Funnel Conversions by 194% with Google’s Performance Max

  A Profile on Ford of Port Richey   Affinitiv Digital partnered with Google to test and develop a Performance Max strategy for our client, Ford of Port Richey. Read the full case study details below.  The Challenge Ford of Port Richey was looking for ways to increase their digitaladvertising market share and grow awareness […]

Digital Ads, Data Privacy, and Your Marketing Strategy: What Dealers Need to Know

As you’ve likely heard, ad tech giants are facing unprecedented scrutiny for how they handle user data while ensuring online privacy. Companies like Google, Facebook, and Apple® routinely share iOS user data with other ad-serving platforms. With new legislation and platform updates announced over the past 18 months, big changes are coming that will affect […]

Affinitiv Advertising Featured in Think with Google’s Auto Dealer Guidebook 2.5

If you’re in the automotive industry, you already know: 2020 caused major shifts in consumer behavior which only accelerated new trends. In order to combat new challenges and discover fresh ways to generate impact for our clients, Affinitiv Advertising partnered with Google to test innovative solutions. We’re excited to share that two case studies created as a […]