Your marketing strategy should be designed to build relationships, not one-and-done transactions. Taking a holistic approach to your marketing goals allows you more freedom to create campaigns designed to engage your customers, build trust and keep your dealership top of mind until their next visit.
n the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the revenue potential from every customer.
Affinitiv, the retail auto industry’s leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner Retention Program (ORP) Marketing. The eBook reveals the most effective way to measure ORP marketing results and shares nine marketing campaign strategies proven to maximize results from manufacturer ORPs.
Netflix is one of the most successful disruptors of the digital age. How did they do it? By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric rise that you can use at your dealership.
Messaging, relevancy, timing and method of delivery are all critical elements in both sales and service conquest campaigns. Successful marketing requires more than just the acquisition of data; you have to know what to do with it.
If your dealership is like most, the sales and service side of the house feel like two disconnected islands most of the time. The teams rarely come together unless handling reconditioning or aftermarket accessory installation.
With the auto industry facing a shortage of technicians, it’s important to do what we can to attract young technicians and keep them. After all, when the front end of the business slows down, it’s the back end that can keep your store afloat and profitable.
n order to rise to evolving customer expectations set forth by online companies such as Amazon, dealerships should shift their primary focus from sales to fixed ops. But beyond that, dealers should also do their best to adopt easy-to-use online scheduling and multi-point inspection software that streamlines and simplifies the entire service process—for both staff and customers.