Whether coupons are right for your store is a question only you can answer. Whatever you decide is right for your Service Department, there are a variety of ways you can draw customers to your store that will enhance their experience and drive more business.
Today’s consumers are asking significantly more of all retailers. And automotive dealers have the unique responsibility of shaping the majority of the vehicle ownership experience—so they should do their best to tilt that experience in their favor.
Five-star experiences are earned, not demanded. And providing one to each and every customer can be as simple as listening to their unique set of circumstances and going the extra mile to provide what they need.
In this quest to capture and keep your portion of the tire business, your best ally is a strong, knowledgeable marketing company, someone who knows the automotive industry inside and out.
Walk-ins are a major source of dealership traffic. On the one hand, that’s great for dealerships, because it means less time chasing down leads, since customers simply show up at your door. But it also means that when walk-ins dry up, so does a major portion of revenue. So how can you get more people in the door, prepped and ready to go?
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.
Just because a customer redeems a coupon and comes in for a service does not make them loyal. If the only reason they come in is because they got a great deal for a service, guess what? At some point, an independent repair facility will offer them an even better deal, and that customer will defect. The reality is, they were never loyal in the first place.
Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results.