9 Proven Strategies to Increase Customer Loyalty & Service Revenue
This eBook will help you assess the effectiveness of your ORP, share four distinct case studies, and provide actionable strategies to improve results.
Tag Archives: AutoLoop
2019 Women’s Car Buying Report: key takeaways to maximize sales and service with female customers
According to the 2019 Women’s Car Buying Report* by JoinWomenDrivers.com, female buyers account for 45% of new car purchases. In 2018, that translated into 7.74 million new vehicles bought by women. And in addition to those direct sales, other research indicates that women also influence or impact well over 80% of all vehicle purchase decisions.
3 ways the Netflix marketing model can benefit your dealership
Netflix is one of the most successful disruptors of the digital age. How did they do it? By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric rise that you can use at your dealership.
More trades and higher sales start with a smarter appraisal process
As of mid-year 2018, used vehicle sales by new vehicle dealerships had exceeded $750M, according to NADA. The average dealership picked up a fraction of this amount—$9.6M, to be precise. Industry leader CarMax sold 721,512 used vehicles, taking home $14.3B in sales during its fiscal 2018 year. An added 409,000 vehicles were sold at CarMax wholesale auctions.
Getting the Most from Your 3rd Party Data
Messaging, relevancy, timing and method of delivery are all critical elements in both sales and service conquest campaigns. Successful marketing requires more than just the acquisition of data; you have to know what to do with it.
The rule of 3: perfecting sales-to-service handoff
If your dealership is like most, the sales and service side of the house feel like two disconnected islands most of the time. The teams rarely come together unless handling reconditioning or aftermarket accessory installation.
What can your store do to face the tech shortage?
With the auto industry facing a shortage of technicians, it’s important to do what we can to attract young technicians and keep them. After all, when the front end of the business slows down, it’s the back end that can keep your store afloat and profitable.
Preparing Your Service Department for the Amazon Threat
n order to rise to evolving customer expectations set forth by online companies such as Amazon, dealerships should shift their primary focus from sales to fixed ops. But beyond that, dealers should also do their best to adopt easy-to-use online scheduling and multi-point inspection software that streamlines and simplifies the entire service process—for both staff and customers.