Scot Eisenfelder

November 09, 2017


Every dealer knows that it’s critical to keep customers engaged throughout the ownership lifecycle, but the question is how to effectively do that. That’s why Affinitiv launched Connectiv1: An innovative platform with the power to connect data across the entire customer journey.

Connectiv1 offers a 360° view of a customer, vehicle, dealership and campaign effectiveness – all in one place.

• The Platform – Easy to use and fully interactive, Connectiv1 offers a robust, comprehensive solution connecting dealers to their customers at each stage of their vehicle journey.
• Omni-Channel Communications – The home to all Affinitiv solutions, Connectiv1 gives dealers access to everything from digital marketing, to direct mail, full owner retention plans and more.
• Customer Profiles – It’s like a window into customer habits and patterns directly relating to your dealership.

When did they last visit? What were their declined services? What type of marketing messages will most likely get a response? Dealers can see it all here and make the most informed decision possible.

• Sales Prospecting – Effectively target potential customers.
• Custom Communications – Choose between English, Spanish & French.
• Manage campaigns – Select campaigns, choose artwork, determine coupons – all with a just a few clicks.
• Advanced Analytics – Connectiv1 provides insights like never before. With-up-to-the-minute data and valuable reports, dealers know what’s working, and what strategy tweaks need to be made.
• Configurable Rules Engine – Allows quick program or campaign configuration, reducing time from idea to action, with significantly lower administrative effort.

Big data has been a buzzword for a while, but the challenge for dealers is how to analyze the data and what to do with it. When it comes to Connectiv1’s analytics, we remove that challenge by creating models that automatically determine the best timing for communications, best offer types, best amounts and best channels to reach customers.

Finally, a real-time view of every opportunity is now at your fingertips. Welcome to marketing clarity.