Social Roots™ 1:1 is Going Strong

Facebook recently released the first of many announcements detailing an overhaul of security and privacy settings. They plan to roll out a comprehensive plan to make the platform safer.

What does this mean for your Facebook Advertising Strategy with Affinitiv?

Rest assured:

  • Your Facebook advertising service will not be interrupted
  • Your Facebook campaigns do not need to be modified
  • Your Facebook media strategy will continue to work towards dealership goals

Target Audiences

The data you own will always be the most valuable audience across Facebook. The impact of leveraging your data (AKA First-Party Data) is higher than other categories of data, with more than 65% of marketers believing first-party data provides the best path to true customer understanding. Your Affinitiv service will continue to leverage your data to create unique audiences across the Facebook platform for true 1:1 ad delivery.

Facebook will be keeping their Core, Custom and Lookalike audiences.  and how marketing efforts are still in place for loyalty, retention and reactivation campaigns.

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With Social Roots 1:1, Expect Results

  • Improved Visibility: Facebook & Instagram offers an incredible level access to your customers where they continue to spend time
  • Cost-Effectiveness: Facebook advertising continues to drive down overall marketing budgets.
  • Simplicity: Social Roots 1:1 is an integrated, automated solution that scales with your business
  • Analytics: Robust ROI & performance reporting to prove it’s working

A Cut Above the Rest

Affinitiv still has unique access and modeling capabilities of dealer data so your campaigns are as effective as possible, leading to an increase in visit frequency, revenue, traffic & owner loyalty.

Take It a Step Further

If you are interested in a more robust conquest strategy, our Connectiv Prospect solution is just what you’re looking for.

Affinitiv finds service prospects and predicts in-market buyers through their online activity, then delivers timely, relevant, branded communications that influence purchase behavior and increase response rates.

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We’re here to answer any questions you have about Facebook, Social Roots™ 1:1, Connectiv Prospect or any of your dealership’s goals.
Contact your Business Development Manager or email solutions@affinitiv.com.