Press Releases Archives

Press Releases

Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner Retention Program (ORP) Marketing. The eBook reveals the most effective way to measure ORP marketing results and shares nine marketing campaign strategies proven to maximize results from manufacturer ORPs.

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Affinitiv Blog

Why Your Marketing Goals are All Wrong

Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated.

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Affinitiv Blog

No One Plans to Fail

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships.

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Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

Why Your Marketing Goals are All Wrong

No One Plans to Fail

How to Generate More Dollars Per Vin

Shifting to a Razor and Razor Blade Business ...

Increase Your Marketing ROI with 3rd Party Data

Customer Loyalty is Created in the Service Lane

Profit Calculator

Absorption rate, whatever it is, also has detractors

Video Blog: Why People Defect in Service

EXCLUSIVE WEBINAR- Advanced Strategies to Dominate Your Conquest ...

Why Your Marketing Goals are All Wrong

Letter to the Editor: Reimagining the Whole Store

Why Automaker-Dealer Facilities Debate Is Irrelevant

Affinitiv Releases Free eBook for Auto Dealers Turbocharge ...