Fort Bend Kia is located in Rosenberg, TX, a small town 35 miles southwest of Houston. Owner/Principal Virgil Skinner’s primary marketing challenge is to convince customers in the nearby suburbs to drive south to his store. This Case Study profiles how Social Roots 1:1 was able to help.
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Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers.