Author Archives: Pam DeFranco

Affinitiv Automotive Industry Trends Guide: February 2021

Navigate the automotive market through key and developing trends Your monthly automotive market snapshot has arrived. Our February 2021 Automotive Industry Trends Guide emphasizes the sales, service, and trade-in trends that are shaping the industry right now. Some key highlights from this edition include: Vehicle sales started strong in 2021 with positive year-over-year growth Service […]

Put a Call Team Behind Your Recall Business

As the Takata recall alone grows to include 63 million airbags from more than 42 million vehicles in the U.S., recall work presents a great opportunity for dealers in the world of fixed ops. Treated properly, recalls can consistently help dealers increase retention and capture more business as they reach out to customers and guide them in for this free service.   For starters, recalls give your store a chance to engage customers and […]

Affinitiv Automotive Industry Trends Guide: January 2021

Navigate the automotive market through key and developing trends To stay on the path to success in a time of uncertainty, it’s more important than ever to make data-driven decisions for your dealership. Our January 2021 Automotive Industry Trends Guide takes a deep dive into the sales, service, and appointment trends that shaped the 2020 […]

Affinitiv Advertising Featured in Think with Google’s Auto Dealer Guidebook 2.5

If you’re in the automotive industry, you already know: 2020 caused major shifts in consumer behavior which only accelerated new trends. In order to combat new challenges and discover fresh ways to generate impact for our clients, Affinitiv Advertising partnered with Google to test innovative solutions. We’re excited to share that two case studies created as a […]

DeLora Decodes: Cybersecurity | Why Organizational Cybersecurity Matters More Now Than Ever

Risk: An Undeniable Part of Every Organization There’s no getting around it: every organization faces a variety of risks.  Risks are essentially the effects of uncertainty, and include financial, legal, reputational, and supply chain risks, among others.  One important risk frequently makes headlines—Cybersecurity risk. The National Institute of Standards and Technology defines Cybersecurity as: Prevention […]

Affinitiv White Paper | Touchless Service: From Nicety to Necessity

Touchless Service: From Nicety to Necessity White Paper Today’s consumer has grown to expect touchless services wherever they do business, as the need shifted from nicety to necessity during the COVID-19 pandemic. To learn how to advance your touchless experiences for business growth, explore our latest white paper. You’ll discover: The evolving state of consumer […]

Meet & Exceed Your 2021 Goals with a Professional Call Center

In December 2020—at the end of a truly landmark year—trade association giant Localogy affirmed that one-size-fits-all marketing had finally met its end. Going forward, dealers should not only understand how the pandemic and its results are affecting customer behavior, but they should also customize and personalize their marketing on a whole new level to accommodate the wide range of consumer reactions. Fortunately, solutions that had already proven […]

9 Easy Ways Dealers Can Immediately Improve Facebook Performance & Boost Lead Gen

It’s no secret: when used correctly, Facebook has the power to totally transform your dealership’s brand perception and drive targeted revenue opportunities with precision. There has never been a better time to start making Facebook worth your time and money! We’ve narrowed down 9 basic steps you can take today to improve your performance on […]