Chicago, IL | November 9, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, appoints Robin Pederson as a member of the Board of Directors and Mike Trevino as the new President and Chief Technology Officer for the company. Both Pederson and Trevino will further strengthen Affinitiv’s growth strategy, specifically […]
Chicago, IL | October 7, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces its new solution, Anonymous Shopper, helps automotive dealers convert website traffic leads by +35%. Anonymous Shopper is a shopper identification product that uses both digital and traditional marketing to not only grow revenue […]
Chicago, IL | September 21, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is pleased to announce that Adam Meier has been appointed President and Chief Executive Officer of the company. Meier will guide the organization in its mission to drive the next-generation customer experience by partnering […]
Chicago, IL | August 10, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launched its new Atlas Digital Experience Platform that enhances the automotive customer lifecycle. Atlas DX is built on predictive intelligence to promote initial purchase, repurchase, and long-term loyalty to accelerate performance for OEMs and dealers. This proprietary […]
Chicago, IL | July 14, 2021 – Today Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announced its Q2 2021 financial results and internal company growth. The company announced the second-quarter revenue growth of 13% year-over-year driven by a total sales growth of a combined monthly recurring revenue (MRR) and an […]
Key Wins and Company Initiatives Fuel Growth Chicago, IL | April 21, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announced its Q1 2021 financial results and recapped its successes. The company announced it achieved Q1 2021 new bookings growth by an increase in monthly recurring revenue […]
Chicago, IL | March 9, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, helps OEMs and retailers successfully acquire high-demand pre-owned inventory and increase vehicle sales with its two key solutions, Quote and Trade-In Valet. These two software and marketing solutions are a driving force for client […]
Reflects its unique opportunity in the automotive marketplace Chicago, IL | February 4, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces today the rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising. Caldwell & Kerr Advertising, a full-service digital agency focusing on the automotive industry, has been […]