Author Archives: Kelly Daniel

Gross Profit per Used Deal is down 9% Based on Affinitiv’s August Industry Trends

Navigate the automotive market through key and developing trends each month After reaching the highest gross profit per used deal in May 2022, prices drop by 9%, and a -7% year-over-year change since last summer. Our August 2022 Automotive Industry Trends Guide provides the full outlook. Some key highlights from this edition include: $3,330 Monthly Dealer […]

New Vehicle Transaction Price up 34% Based on Affinitiv’s July Industry Trends

Navigate the automotive market through key and developing trends each month New vehicle gross continues to remain strong with a 34% increase year-over-year due to limited new vehicle inventories. Our July 2022 Automotive Industry Trends Guide provides the full outlook. Some key highlights from this edition include: $4,828 Monthly Dealer Average New Vehicle Gross $98.56 Monthly […]

Affinitiv Welcomes Jeff Bogaski as Chief Revenue Officer

July 13, 2022 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces Jeff Bogaski as the new Chief Revenue Officer for the company. In this position, Bogaski will be responsible for driving revenue growth outside of Affinitiv’s major OEMs and certain business segments. “These business […]

Service Retention Increases for 2nd Straight Month Based on Affinitiv’s June Industry Trends

Navigate the automotive market through key and developing trends each month While average RO counts have declined 12% from June 2021, the average dollar per RO is 12% higher than June 2021. Our June 2022 Automotive Industry Trends Guide provides the full outlook. Some key highlights from this edition include: 1,157 Monthly Dealer Average RO Count […]

Affinitiv and Kia SLT Partnership

Affinitiv and Kia Partner to Deliver Best In Class Service Lane Technology for Kia Dealers  June 14, 2022 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is now a certified service lane technology (SLT) partner for Kia Motors America stores. The SLT partnership will allow […]

RO Revenue Continues to Increase Based on Affinitiv’s May Industry Trends

Navigate the automotive market through key and developing trends each month Consumers are returning to the market on average in 29 months, which is 3% earlier than pre-pandemic levels, opportunities arise to drive increased traffic to your service lane. Our May 2022 Automotive Industry Trends Guide provides the full outlook. Some key highlights from this edition include: $388 […]

Affinitiv Announces New Division Dedicated to Electric Vehicle Strategies and Solutions

Chicago, IL | February 22, 2022 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, unveiled a new electric vehicle (EV) division, Voltage. The new unit builds an EV growth strategy for dealers to effectively position themselves for the future of EV. Voltage underscores Affinitiv’s commitment to helping its […]

Affinitiv Launches New Solution-Based Management Console

Paving the way for dealer groups to effectively analyze data and optimize dealership goals  Chicago, IL | January 26, 2022 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launches its new all-in-one management console, DealerLens. The console enables Affinitiv clients to easily measure and benchmark results across multiple […]