Author Archives: Kelly Daniel

Affinitiv Helps Retailers Acquire Inventory while Increasing Vehicle Sales by 20%

Chicago, IL | March 9, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, helps OEMs and retailers successfully acquire high-demand pre-owned inventory and increase vehicle sales with its two key solutions, Quote and Trade-In Valet. These two software and marketing solutions are a driving force for client […]

Affinitiv Announces Rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising

Reflects its unique opportunity in the automotive marketplace Chicago, IL | February 4, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces today the rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising. Caldwell & Kerr Advertising, a full-service digital agency focusing on the automotive industry, has been […]

Affinitiv and Gubagoo Partner to Integrate Trade-In Valet Express into Digital Retailing Solution

Combining accurate vehicle appraisals with omni-channel messaging and digital retailing platforms creates end-to-end purchasing solution for auto dealerships Chicago, IL | January 26, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announced that they have partnered with Gubagoo. Gubagoo, the leading provider of conversational commerce solutions for […]

The Power of Passion, the Journey of Sid Nair

Inspiring CEOs 2020 There are always certain players on the field that everyone wants on their team because irrespective of who they are playing for, the craft and skill they employ is what grabs the attention of the crowd more than the game itself. One such individual is Sid Nair and we are pleased to […]

Affinitiv: 2020 Year in Review

Poised for Transformative Growth in 2021 Chicago, IL | January 6, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, looks back on 2020 by recapping its success during the pandemic and looking forward to transformative growth in 2021. At the helm of this transformative year is Affinitiv’s […]