Author Archives: Kelly Daniel

Affinitiv and Kia SLT Partnership

Affinitiv and Kia Partner to Deliver Best In Class Service Lane Technology for Kia Dealers  June 14, 2022 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is now a certified service lane technology (SLT) partner for Kia Motors America stores. The SLT partnership will allow […]

RO Revenue Continues to Increase Based on Affinitiv’s May Industry Trends

Navigate the automotive market through key and developing trends each month Consumers are returning to the market on average in 29 months, which is 3% earlier than pre-pandemic levels, opportunities arise to drive increased traffic to your service lane. Our May 2022 Automotive Industry Trends Guide provides the full outlook. Some key highlights from this edition include: $388 […]

Affinitiv Announces New Division Dedicated to Electric Vehicle Strategies and Solutions

Buffalo Grove, IL | February 22, 2022 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, unveiled a new electric vehicle (EV) division, Voltage. The new unit builds an EV growth strategy for dealers to effectively position themselves for the future of EV. Voltage underscores Affinitiv’s commitment to helping […]

Affinitiv Launches New Solution-Based Management Console

Paving the way for dealer groups to effectively analyze data and optimize dealership goals  Buffalo Grove, IL | January 26, 2022 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launches its new all-in-one management console, DealerLens. The console enables Affinitiv clients to easily measure and benchmark results across […]

Affinitiv Welcomes New Board Member and New President and CTO to the Growing Team

Chicago, IL | November 9, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, appoints Robin Pederson as a member of the Board of Directors and Mike Trevino as the new President and Chief Technology Officer for the company. Both Pederson and Trevino will further strengthen Affinitiv’s growth strategy, specifically […]

Automotive Dealers Can Get 35% More Leads with Affinitiv’s New Solution

Chicago, IL | October 7, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces its new solution, Anonymous Shopper, helps automotive dealers convert website traffic leads by +35%. Anonymous Shopper is a shopper identification product that uses both digital and traditional marketing to not only grow revenue […]

Affinitiv Names Adam Meier as President and Chief Executive Officer

Chicago, IL | September 21, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is pleased to announce that Adam Meier has been appointed President and Chief Executive Officer of the company. Meier will guide the organization in its mission to drive the next-generation customer experience by partnering […]

Affinitiv’s New Atlas DX Platform Provides Predictive Intelligence to Drive Value for OEMs and Dealers

Chicago, IL | August 10, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launched its new Atlas Digital Experience Platform that enhances the automotive customer lifecycle. Atlas DX is built on predictive intelligence to promote initial purchase, repurchase, and long-term loyalty to accelerate performance for OEMs and dealers. This proprietary […]