Author Archives: Jennifer Kras

How not to frustrate customers out of their new-car excitement

Buying a new vehicle is an exciting experience––or at least it should be. Most would agree they enjoy the pleasure of choosing their favorite model, picking out colors, adding accessories, and driving their new vehicle off the lot. But that’s not usually all there is to it, unfortunately.

Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model

The eBook offers recommendations on how to target and retain current and new customers, particularly second owners in the lucrative and growing 4- to 6- year old vehicle market.

A better service experience starts with transparency

Your customers have a wealth of options when it comes time for vehicle maintenance—and many of those options don’t include visiting a dealership. Although aftermarket service centers may offer the perks customers want, such as lower prices and convenient locations, over 80% say they’re willing to spend more for a better customer experience.

An Auto Dealer’s Guide to Creating Long-Term Profitability in a World of Declining Front-End Margins

This eBook, the first in a series about industry disruptors, will share practical guidelines on how to thrive as the winds of change sweep across the automotive industry.

Affinitiv & AutoLoop Sign Definitive Agreement to Merge 

Combination creates a leading provider of marketing technology and software solutions exclusively serving automotive manufacturers and dealerships in the U.S.

Increase Your Marketing ROI with 3rd Party Data

Every individual is unique, and your marketing should be too. Using third-party data is a very cost-effective way to make your marketing campaigns more timely, relevant and customized—all of which returns a higher response rate and ROI.

Customer Loyalty is Created in the Service Lane

As front-end gross margins continue their decline, savvy dealers must rely on fixed ops for future revenue growth. But you can’t expect growth doing business the same old way.