Author Archives: Kristina Labun

Affinitiv Unveils Revolutionary Customer Data Platform Unifying the Customer Journey for Dealers and OEMs

March 23, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is improving how dealers and OEMs communicate with customers throughout their journey with its enhanced Customer Data Platform (CDP). Affinitiv’s platform, comprised of 3 core pillars—Customer Data Engine, Marketing & Content Engine, and Rendering […]

Lotus Cars Selects Affinitiv Advertising for Full Suite of Digital Solutions

March 7, 2023 | Chicago, IL – Affinitiv Advertising, a full-service digital agency serving the automotive market, has partnered with Lotus Cars US to offer their complete suite of digital solutions for the new Lotus Approved Marketing Program (LAMP) for all US Lotus dealerships. Through this partnership, Affinitiv Advertising will provide high-level digital marketing solutions […]

Affinitiv’s Service Lane Technology Suite Enhanced with New RO Tracker Feature 

March 1, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces RO Tracker. This new feature provides customers real-time status updates as their vehicles progress through the service lane.  RO Tracker integrates with each product in the Affinitiv Service Suite to help navigate each […]

Affinitiv’s Newest Service Lane Solution, Tech Video, Awarded the 2023 AWA “Rising Star” Award

January 28, 2023 | Chicago, IL – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces Tech Video as the winner of the 2023 AWA Award in the Rising Star category. Tech Video is the newest addition to the Affinitiv suite of Service Experience solutions. The AWAs were created […]

Dominion DMS announces integration with Affinitiv XRM

BOCA RATON, Fla., Jan. 12, 2023 /PRNewswire/ — Dominion DMS announces integration with Affinitiv XRM, allowing you to simplify your sales process while building customer loyalty. XRM is a fully integrated CRM powerhouse built by dealers for dealers that is now accessible from within VUE DMS. “XRM has been a great asset to our business. It has […]

Affinitiv Solutions Added to the Mitsubishi Motors Certified Dealer Digital Program

May 4, 2022 | Buffalo Grove, IL – Affinitiv, a leading provider of data-driven marketing and software solutions to the automotive market, announces its solutions have been added to the MiDIGITALSOLUTIONS certified dealer digital program created and managed by Unite Digital on behalf of Mitsubishi Motors North America, Inc. (MMNA). Affinitiv will offer a multi-solution […]

Conversica and Affinitiv Announce Reseller Agreement

Conversica and Affinitiv Announce Reseller Agreement The companies’ combined solution enables dealerships to leverage their existing XRM investment and achieve 100% lead coverage to drive revenue without increasing headcount FOSTER CITY, Calif., – December 08, 2020 – Conversica, Inc., the leader in Intelligent Virtual Assistants (IVAs) helping organizations attract, acquire and grow customers at scale, […]

Affinitiv Finds Success for Customers Using Amazon Demand Side Platform (DSP)

Chicago, IL | October 27, 2020 Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is now an Amazon direct affiliate. This collaboration allows Affinitiv’s full-service agency, Caldwell and Kerr Advertising, to leverage vehicle audiences with millions of first-party insights via Amazon Demand Side Platform (DSP). Using information that is unique to Amazon’s automotive properties and site shopping activities, Affinitiv is helping dealerships across the […]