Author Archives: Kristina Labun

Conversica and Affinitiv Announce Reseller Agreement

Conversica and Affinitiv Announce Reseller Agreement The companies’ combined solution enables dealerships to leverage their existing XRM investment and achieve 100% lead coverage to drive revenue without increasing headcount FOSTER CITY, Calif., – December 08, 2020 – Conversica, Inc., the leader in Intelligent Virtual Assistants (IVAs) helping organizations attract, acquire and grow customers at scale, […]

Affinitiv Finds Success for Customers Using Amazon Demand Side Platform (DSP)

Chicago, IL | October 27, 2020 Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is now an Amazon direct affiliate. This collaboration allows Affinitiv’s full-service agency, Caldwell and Kerr Advertising, to leverage vehicle audiences with millions of first-party insights via Amazon Demand Side Platform (DSP). Using information that is unique to Amazon’s automotive properties and site shopping activities, Affinitiv is helping dealerships across the […]

Affinitiv Partners with Quickride to Deliver a New Automated Concierge Product – Connect Transport

Chicago, IL | October 22, 2020 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announced that they have partnered with Quickride Logistics, Inc. to power their new product — Connect Transport. Powered by Quickride, Connect Transport, a new automated concierge solution, enables dealers to provide touchless service through shuttles, parts delivery, vehicle delivery, mobile mechanics, at-home test-drives, tire and glass […]

Affinitiv Announces Renewal of the Kia Owner Retention Experience (KORE) Program

Chicago, IL | September 23, 2020 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announced that Kia Motors America (KMA) will be extending the Kia Owner Retention Experience (KORE) Program with Affinitiv through December 31, 2023. The KORE Program is a fixed operations and service marketing tool that […]

Affinitiv welcomes Patrick Reininger as their new Chief Sales Officer

Affinitiv is excited to announce our new Chief Sales Officer – Patrick Reininger. Reininger’s career is built on 25+ years of global automotive industry experience spanning dealer retail, manufacturing, and the supplier side of the business. He joins us from Cox Automotive where he led the development of the OEM Enterprise Strategy. He directed a […]

COVID-19 has changed driver behavior—here’s how to bounce back

Many aspects of consumer behavior have changed in the wake of the COVID-19 crisis, creating new challenges as well as fresh opportunities for automotive companies. Of the challenges, perhaps the most obvious and alarming trend for automotive manufacturers is the dramatic change in vehicle usage. While auto companies can overcome the need for more social […]

Affinitiv Announces New CEO to Lead the Company’s Next Phase of Transformative Growth

Chicago, IL | August 3, 2020 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, has named Sid Nair as the company’s new Chief Executive Officer.  Nair will also join the company’s Board. Nair brings 25+ years of experience running large-scale technology companies, with a strong executive leadership background […]

Supercharging Vehicle Sales During the Recovery Phase

As auto sales start to rebound across the country, auto retailers may be tempted to slowly ramp up their marketing investment until customers return in larger numbers. Our research into the state of recovery in the auto industry during the COVID-19 crisis identified some specific challenges with the wait-and-see approach that may stifle a fast […]

A Shift in Strategy During COVID-19

No one planned, or could have planned, for the recent events surrounding the COVID-19 outbreak. While most dealers were busy trying to grasp digital retailing or attempting to hire technicians, no one saw what was on the horizon. Now dealers and automotive workers are being forced to change their strategy to address the results of […]

Fine-Tuning Service Departments to Manage COVID-19

Fine-Tuning Service Departments Is Critical to Managing the COVID-19 Crisis Service departments have become the lifeline for many auto retailers during the COVID-19 crisis. With scaled-back sales departments, fixed operations are now the primary source of profits—putting significant pressure on service departments to keep retailers in business and create opportunities to grow during the pandemic. […]