November 13, 2018

FOR IMMEDIATE RELEASE

Affinitiv Now Participating in the General Motors Dealer Digital Solution Digital Advertising Program

Affinitiv is now participating in Enhanced Digital Advertising and in-Market Retail

Chicago, IL- November 13, 2018- Affinitiv announced today that it has completed all requirements to participate in the Digital Advertising Program under the GM Dealer Digital Solution.

This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their Digital Advertising services.  Please refer to the iMR Dealer Program guidelines located at www.gmlam.com for further information.

Providers who are participating in the Digital Advertising Program provide advertising solutions that include:

  • Improved efficiency, coordinated spend and strategy across all tiers of advertising
  • Participation commitment for:
    • Streamlined packages each offering full service solutions for sales and fixed ops
    • A single, managed monthly fee with cap
    • Performance accountability
    • Day 1 Go-to-Market readiness
    • Strategic and tactical advertising coordination with brands and LMAs
  • Dashboard for visibility into performance

If you have any questions about the benefits of Digital Advertising Program, contact Affinitiv at 888-865-3166 or via email at GMSupport@affinitiv.com.