Digital Advertising Unique to Your Dealership
Drive traffic, conversions, and sales with data-backed marketing.
Speak directly to your target audience with perfectly timed and strategic messaging. Using multiple media channels, we take a personalized approach to reach in-market shoppers, current customers, and conquest opportunities—then engage them with your best offers.
Up
to
Average Revenue Increase
Resulting from targeted, brand-specific digital campaigns
Targeted Digital Marketing That Converts Clicks into Dollars
95% of in-market shoppers begin their research online. To stay competitive, your brand must stay visible from the first vehicle search to the final showroom visit.
Local SEO
Take advantage of a smart, three-pronged strategy for increasing clicks and getting more consumers on your website with our Local SEO services. On your behalf, we’ll:
Create, optimize, and manage blog and landing page content
Perform ongoing technical SEO audits and site health monitoring
Create, optimize, and manage your local business listings
And leverage the full support of Google Analytics to provide post-click behavior analysis, along with extensive organic keyword research and tracking
OTT/CTV/OLV
On the most popular video and streaming platform, viewers globally watch an average of 1 billion+ hours of content on their TVs every day. Reach your ideal customers there with highly relevant Over-the-Top (OTT), Connected TV (CTV), and Online Video (OLV) ads. Targeted down to the ZIP code, as well as specific audience segments (i.e. auto intenders, sports enthusiasts, and more), our OTT, CTV, and OLV services enable you to maximize your marketing efforts and eliminate wasted ad dollars.
Display & Remarketing
Drive engagement and conversions by putting your store’s special offers and distinctive branding in front of the right users on multiple ad networks like Google, ESPN, Simpli.Fi, and Amazon. With the powerful mix of custom creative plus expert targeting, our Display and Retargeting services enable you to pinpoint potential customers who visited your site and left before taking action—and re-engage them with customized offers to give them the extra nudge they need.
Paid Social
Beyond typical content marketing, our Social Media Marketing features an intricate level of targeting through paid social media ad campaigns. Put your brand front and center on multiple networks, such as Meta, TikTok, and LinkedIn.
Paid Search
Win customers actively searching for the products or services you offer with traditional paid search. Marry the intent of paid search and the visual appeal of dynamic social ads for high-converting Performance Max Vehicle Ads. And access numerous ad networks and creatives with objective-based Performance Max campaigns. Our Paid Search services are proven to be powerful when given a mission with assets that align with your goals.
GA4 Management
Transform your data into actionable insights and unlock the full potential of your digital presence. We expertly navigate the advanced features of Google Analytics 4 (GA4), combined with full compliance with ASC Standards for automotive dealers, to help you track user behavior, optimize campaigns, and fuel growth.
Audience Segmentation
Expand your reach with a proven audience growth strategy. Our Audience Segmentation solutions—Market Activator, Site Activator, and Geo Activator—programmatically serve ads across the channels your customers consume daily.
Market Activator captures searched VINs and other detailed visitor information using cookieless methods
Site Activator identifies anonymous website shoppers using our Website Visitor Identification Technology
Geo Activator captures your competitors’ foot traffic and converts it to first-party data for ad-serving purposes
Streaming Radio
Stand out from the clutter of traditional radio with our Streaming Radio services. Highly targeted advertising strategies help ensure lower minimums and increased efficiency, so you can send more personalized content and leverage lighter spot loads than traditional radio at a more affordable price.
See What We Can Do for Your Store
From aerial videography to state-of-the-art equipment and software, Affinitiv Advertising delivers hundreds of produced spots each month to clients across the country, each with unique branding touches to help you stand out. It’s why some of the nation’s largest automotive dealer groups choose us, including Group 1 Automotive, Zeigler Automotive Group, and Morgan Automotive Group.
